We all know that having a social media presence for your brand is essential in 2021. With nearly 80 per cent of the world’s population active online, social media is an effective way to connect with your audience.
But it shouldn’t be the only tool you use.
Although you may have control over your account and own the content you post, you cannot “own” your Facebook page or YouTube channel. Social media platforms can make changes to how your account works and can even shut down your account if you do not comply with their ever-changing policies and guidelines. Australians experienced a glimpse of the power of social media platforms earlier this year when Facebook banned the sharing of news on its platform for a short time which also saw many groups wrongly blocked from accessing their pages.
Whether you were affected by Facebook’s news ban or not, you may be wondering what other options you have to tell your story. From good old-fashioned emails to traditional PR and digital advertising, we have compiled a list of the most effective marketing strategies we use to gain coverage for our clients, without the need for social media.
Email direct mail
Did you know, decades-old technology remains one of the most effective marketing strategies?
Marketers still rank email direct mail (EDM) marketing as the best tactic for recognition, acquisition, conversion, and retention. Why? Because you can easily craft and customise emails that are targeted specifically to your audience.
Unlike social media, there is no risk that your email marketing database will go away because you have complete control over it. You don’t have to worry about how to maximise social media algorithms to reach your audience because your audience has already subscribed!
It’s also really easy to track and measure the performance of your email marketing efforts. At Pitch, we can track everything from how many people viewed your email to how many people engaged with it and what they were most interested in. This is useful because it allows you to understand your audience better and tailor your communications to suit their preferences.
Website blog content
If you’re not already creating regular content for your website, then you are missing out on the opportunity to showcase your services to potential customers.
Blogging regularly is a great way to improve your Search Engine Optimisation (SEO). SEO is important because it improves your ranking in search engines, such as Google, which in turn helps to increase traffic to your website while also delivering information to your audience.
When done properly, utilising up-to-date keyword research and best-practice SEO techniques, ensuring you upload blog content consistently will bring incomparable benefits to your business
Search engine marketing
If you’re unfamiliar with Search Engine Marketing (SEM), it’s an umbrella term that refers to the paid search advertisement process of increasing website exposure on search engine results pages. Google Ads is the most well-known and widely used paid search tool.
By matching your website content with keyword phrases that your target audience are searching for, you’re much more likely to have people visit your website. Using SEM to promote this content further amplifies this success to get your business in front of more potential customers who are actively seeking your products or services.
The benefit of SEM is that it combines two important factors by placing your content in front of people who are most likely to convert when they click on your ads:
- Customising your website for a better chance of appearing higher in search results, and
- Online ads allowing you to deliver promotional content to the target audience
Public relations (PR) is a valuable form of communication that aids in improving brand awareness and perception through storytelling. It’s all about sending the right message to the right people, at the right place, and at the right time.
Public relations agencies like Pitch can help promote your brand’s content via traditional media platforms such as television, print and radio. With decades of experience in journalism, the team at Pitch know exactly how to communicate your message to journalists to achieve great coverage for your brand.
Also specialising in media relations, digital marketing, issues management, content writing and video marketing, Pitch can help promote your brand effectively without the use of social media. Get in touch with us to discuss your marketing and PR needs today.