As the world’s most popular search engine, Google is a powerful tool when it comes to marketing your businesses.
We’re all aware of the benefits of SEO – and you may have even dabbled in Google Ad Words – but is your business harnessing the power of Google My Business posts?
While these posts have been available to businesses for some time, those who are taking advantage of this free promotional tool are few and far between.
So, what are Google My Business posts? In essence, Google My Business Posts are free mini advertisements.
The posts sit alongside your Google Business listing and are visible to anyone who searches your business, including potential clients or customers searching your business.
This level of visibility makes them a great tool for sharing news, promote eventing or showcasing your business’ products and services.
If that’s not enough to make your ears prick up it’s also worth noting they offer SEO benefits as well.
For maximum impact, add a call to action such as making a reservation or signing up for a newsletter.
Google My Business Posts expire automatically after seven days, so continuous fresh content is essential.
Want to learn more about how to leverage Google My Business to give your business a competitive edge? Give the Pitch team a call today.