Last year video became the number one form of content online and almost 60% of this traffic is viewed on mobile devices. Worldwide this is expected to hit 75% of mobile data traffic by 2023.
Why? Video benefits for marketers looking to promote brands. Firstly, it creates a more personal engagement showcasing a face, a voice, a style of language and a truer connection.
Secondly, it can be a proof point for authenticity. Authenticity is a highly prized commodity in the brand world and more than 91% of consumers are likely to reward brands that display this attribute according to research conducted by Adweek.
Thirdly, it can drive desirable behaviours. Research suggests that more than 90% of consumers watch videos to help with purchasing decisions, and more people retain more information after watching a video (95%) compared to those who just read content. Most importantly those companies that use video experience more web traffic.
However, videos can also be negative. If you are too polished and smooth you may lack credibility and authenticity. Your performance may be canned, fake or insincere and the value may not translate well. It can also be more expensive depending on the quality of the shoot, the equipment needed and the access to bandwidth required to view your content.
So, make sure that if you do create video content you understand the engaging nature of the medium and your understand the language, style and tone that you need to use to reach your audiences. Make sure you also add some sub-titles or word-based content to the video so that if it is being viewed in a situation with no volume, your message still resonates with viewers.
And, if you have any concerns or queries, call us at Pitch and we can help you craft your explainer video, thought leadership interviews, testimonial, piece to camera, tutorial video, time lapse video, demonstration, event video, calls to action, drone footage, highlight clips and general reels.
Showcase your brand with visuals and voice.