Although media relations still plays a role in what we do at public relations agencies, an integrated communications strategy that encompasses earned, owned, paid and shared media is essential for the success of a brand’s reputation.
Interning in the age of COVID-19
An internship is a great stepping stone to the career that your university degree is preparing you for, and it’s also your chance to test out your skills in a real-world setting.
Communicating with your employees during a crisis
Communicating during a crisis can be a difficult task, as it creates new challenges that business owners and managers are not usually prepared to face. While interacting with customers is vital, internal communications with employees also plays a critical role in effective crisis communication and aids in strengthening a business.
10 PR tips to help your brand survive coronavirus
“The health and safety of our staff and customers is our top priority during this unprecedented period.” “We have implemented strict new business conditions as we deal with this pandemic and remain focused on you, our customers.”
Are you getting the most out of your content?
Successful communication is at the core of content production. Whether you’re looking to build – or protect – your reputation, tell a story, promote an event or prepare for an interview, professional writing and storytelling skills are a must-have when creating content.
Optimising your website with a killer blog
For years the digital marketing experts have been talking about the importance of search engine optimisation (SEO) for your website and, despite claims that it is dying, SEO is showing no signs of being any less relevant this year.
Step up your strategy in 2020 with these trends
With the ever-changing digital and media landscapes, businesses need to keep up to date with the latest trends if they want to stay relevant. This year we said RIP to likes on Instagram and Facebook, but 2020 is right around the corner and its shaping up to be a year where brands can leverage some […]
3 top tips for getting media coverage
Every story is different. So, when it comes to attracting valuable publicity for your business in today’s increasingly crowded communications space, a PR strategy with a tailored approach can be critical. The bedrock of an effective marketing strategy is a seamless supply of regular, top quality content. Utilising that content to achieve earned media coverage […]
The Anatomy of Crisis Communications
At one point or another most businesses will encounter a public relations crisis. It might be small, or it could be earth-shatteringly big! While the scale of the crisis may differ, the importance of your response does not. Thanks to social media, a public relations crisis has the potential to snowball into viral scandal. Your […]