Traditional media exposure achieved through press releases and media relations has long been known as an effective way of increasing brand awareness. However, with the rise of online content consumption, integrating digital PR, in particular video content, is now an effective and engaging medium for businesses.
The range of services offered by a modern and progressive PR agency continues to expand in line with the increasing number of channels available to share news and information. However, this should never come at the cost of diminishing our traditional role of generating earned media coverage for clients. In this blog, we discuss news judgement, […]
With the US considering banning TikTok and Instagram releasing its new ‘Reels’ video functionality, it seems that keeping up with the latest social media changes is becoming increasingly difficult. To save you hours of trolling through wordy news articles that are often filled with propaganda and unnecessary information, we’ve compiled a list of the latest […]
Communicating during a crisis can be a difficult task, as it creates new challenges that business owners and managers are not usually prepared to face. While interacting with customers is vital, internal communications with employees also plays a critical role in effective crisis communication and aids in strengthening a business.