LinkedIn can often get overlooked by businesses as it’s considered a mere job search or recruiting tool. In reality, LinkedIn is a lot more than that. When used correctly, this platform can help you strengthen and amplify your internal and external marketing and communications strategy. With over 310 million monthly active users – 40 per […]
Four social media trends to watch in 2022
Can you believe it’s that time of the year again?! Yes, that’s right. We’re nearing the end of the year, which can only mean one thing. Everyone is cramming to get their work finished before saying Adiós to 2021! This has been a year of highs and lows on social media. With Facebook temporarily banning [...]
Top tips for managing a social media outage
What’s that?! WhatsApp, Facebook, and Instagram were down globally for hours recently, impacting its 3.5 billion users including many small business owners that rely on these social media platforms for running their business.
Why your PR strategy should incorporate video content
Traditional media exposure achieved through press releases and media relations has long been known as an effective way of increasing brand awareness. However, with the rise of online content consumption, integrating digital PR, in particular video content, is now an effective and engaging medium for businesses.
How to promote your brand without using social media
We all know that having a social media presence for your brand is essential in 2021. With nearly 80 per cent of the world’s population active online, social media is an effective way to connect with your audience. But it shouldn’t be the only tool you use. Although you may have control over your account [...]
Get to know the team at Pitch
Whether you’re a long time client of Pitch or you’re just getting to know us, you may be familiar with what we do but how well do you know our team?
The ever-expanding skillset of a PR consultant
With the lines between public relations, communications and marketing blurring faster than ever before, the essential skillset of a PR consultant has also shifted and grown. As more and more traditional news outlets close or move to digital only, PR agencies need to look for alternative methods of achieving success for their clients. Nowadays, some [...]
Why good journalists make great PR consultants
The range of services offered by a modern and progressive PR agency continues to expand in line with the increasing number of channels available to share news and information. However, this should never come at the cost of diminishing our traditional role of generating earned media coverage for clients. In this blog, we discuss news judgement, […]
The latest and greatest social media news
With the US considering banning TikTok and Instagram releasing its new ‘Reels’ video functionality, it seems that keeping up with the latest social media changes is becoming increasingly difficult. To save you hours of trolling through wordy news articles that are often filled with propaganda and unnecessary information, we’ve compiled a list of the latest […]
The modern PR agency – much more than just media relations
Although media relations still plays a big role in what we do at public relations agencies, an integrated communications strategy that encompasses earned, owned, paid and shared media is essential for the success of a brand’s reputation.