Although media relations still plays a role in what we do at public relations agencies, an integrated communications strategy that encompasses earned, owned, paid and shared media is essential for the success of a brand’s reputation.
Communicating during a crisis can be a difficult task, as it creates new challenges that business owners and managers are not usually prepared to face. While interacting with customers is vital, internal communications with employees also plays a critical role in effective crisis communication and aids in strengthening a business.
With the ever-changing digital and media landscapes, businesses need to keep up to date with the latest trends if they want to stay relevant. This year we said RIP to likes on Instagram and Facebook, but 2020 is right around the corner and its shaping up to be a year where brands can leverage some […]
Every story is different. So, when it comes to attracting valuable publicity for your business in today’s increasingly crowded communications space, a PR strategy with a tailored approach can be critical. The bedrock of an effective marketing strategy is a seamless supply of regular, top quality content. Utilising that content to achieve earned media coverage […]
At one point or another most businesses will encounter a public relations crisis. It might be small, or it could be earth-shatteringly big! While the scale of the crisis may differ, the importance of your response does not. Thanks to social media, a public relations crisis has the potential to snowball into viral scandal. Your […]