Every story is different. So, when it comes to attracting valuable publicity for your business in today’s increasingly crowded communications space, a PR strategy with a tailored approach can be critical. The bedrock of an effective marketing strategy is a seamless supply of regular, top quality content. Utilising that content to achieve earned media coverage […]
The Anatomy of Crisis Communications
At one point or another most businesses will encounter a public relations crisis. It might be small, or it could be earth-shatteringly big! While the scale of the crisis may differ, the importance of your response does not. Thanks to social media, a public relations crisis has the potential to snowball into viral scandal. Your […]
Why you want to earn your media coverage
One of the most critical aspects of a business is promotion … how do you connect with potential customers? There are three key ways to get publicity for your company: you can pay for it, distribute it yourself or earn it. Earned media is the most valuable because it’s the coverage money can’t buy. It’s […]
Did video kill the radio star?
Last year video became the number one form of content online and almost 60% of this traffic is viewed on mobile devices. Worldwide this is expected to hit 75% of mobile data traffic by 2023. Why? Video benefits for marketers looking to promote brands. Firstly, it creates a more personal engagement showcasing a face, a […]
The reason your messaging isn’t resonating
Too often we come across clients who come armed to a meeting with pages of key messaging that they want incorporated into content. They have 10 to 20 primary messages, 10 to 20 secondary messages and then targeted messages according to sub-brands, service offerings and products. Add to this their personal branding messaging and their […]
2019 PR and Social Media Predictions
As 2018 fades away, it is an opportune time to think about what 2019 looks like. Here are Senior Consultant Dr Amanda Olsson’s top predictions for social, digital and PR in the year ahead… 1 MOBILE CONTINUES TO DOMINATE with more than 1.2 billion users. 2 VIDEO!!! Adding a video to your email boosts click […]
Meet Intern Nadine
By Nadine Burt As a University student, there is this sense of urgency to get an internship, as the more experience you gain the greater the competitive advantage you will have in getting an industry job. An internship is the best way to stand out from the crowd, make your resume shine and open doors […]
Why you should outsource your social media management
Whether you’re a publicly listed company or a small business owner, you’re likely to face similar challenges when it comes to managing your social media channels. Regardless of the size of the business, time and a lack of resources are common themes. All too often social media management becomes something of an afterthought. A task [...]
Is your business making the most of Google My Business
As the world’s most popular search engine, Google is a powerful tool when it comes to marketing your businesses. We’re all aware of the benefits of SEO - and you may have even dabbled in Google Ad Words - but is your business harnessing the power of Google My Business posts? While these posts have [...]