CASE STUDY 3

Large-scale website content and video project

 

Pitch PR provided fresh website content and individual video tours for more than 30 Stockland residential communities around Australia. The website content was approximately 45,000 words. Videos featured almost 50 real customers sharing their stories.

We worked closely with marketing managers, our video production partner and Stockland’s digital team to gather both video and website content briefs for each community and deliver the content.

The project has achieved outstanding results:

• Fresh, consistent and optimised website content in time for major national campaign

• New marketing tool for digital platforms in the form of video content

• Valuable community, customer and stakeholder content for future use

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