CASE STUDY 1

National residential communities campaign

 

As Stockland’s national PR agency, we provided a comprehensive campaign to support its Spring 2013 and Summer 2014 promotions. The campaign achieved widespread media coverage and promoted the liveability aspects of Stockland communities.

We sought out specific research the company had conducted on the liveability of its communities to complement the standard messaging of a retail offer to new land buyers.

Pitch was able to identify key findings that showed residents of Stockland communities were more satisfied with life and their achievements than the general population and translate the findings into media coverage.

Outcomes achieved from the PR strategy included:

  • More than 10 individual campaign media mentions in metropolitan and regional media
  • Substantial mentions of Stockland community names
  • Publication of the campaign website and phone number

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